TICUA institutions help enrich their communities in several aspects. Jefferson County Mayor Mark Potts spoke on how Carson-Newman University helps shape Jefferson County:

"Carson-Newman University is incredibly important to Jefferson County - not only for its major economic impact but also for its cultural impact. Having the university in our backyard, sends the message to our youth that they don't have to leave the county to get a world-class education and fulfill their dreams." - Mayor Mark Potts, Jefferson County