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Executive Leadership Institute Session Three (Advancement, Public Relations, Communications)
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11/6/2018 to 11/7/2018
When: Tuesday, November 6, 2018
Where: Cumberland University
Lebanon, TN 

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Session will provide Fellows with the opportunity to better understand:

1.      the important components of the fundraising processes.

2.      the role of the president in assuring the success of the institution’s efforts in friend- and fund- raising.

3.      what a president should do to become an effective friend- and fund-raiser.

4.      what a president should expect from the chief advancement officer.

5.      the role of the senior leadership team in raising friends and funds for the institution.

6.      the role of president and senior leadership team as communicators.

7.      crisis-communication strategies in crisis planning.

8.      how to effectively manage the institution’s reputation.

9.      campus-wide risk mitigation.

the role of president as the “face” of the institution.